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The original article is written by Jayson DeMers, CEO & Founder of AudienceBloom and can be found at: http://www.entrepreneur.com/article/252555

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Contrary to their portrayal in pop culture, entrepreneurs aren’t purely “idea people,” dreaming up revolutionary new concepts and introspectively coming to profound conclusions about their industry — though they are that, at times. Instead, entrepreneurs spend most of their days in the trenches, working hard with others to make those ideas a reality. How entrepreneurs communicate tends to dictate whether or not they are ultimately successful; even great ideas can flounder if a leader isn’t communicating effectively.

That said, there’s more to communication than just “communication” — there are actually several distinct skills within the subject that you’ll have to master, sometimes independently:

1. Conversing

Conversation is one of the most basic forms of communication, but don’t underestimate it. A simple, friendly conversation with your employees can build trust and expose issues before they become serious. An innocuous bit of small talk with a stranger can turn into a sales opportunity. Learn to speak in an approachable, friendly way that you can apply to any situation.

2. Body Language

Much of communication is nonverbal, so mastering your body language presentation is a must. In any situation, posture matters — sit or stand up straight with your shoulders back and your head high and straight. Look people in the eye. Don’t fidget. Keep your hands out of your pockets. And these are just the basics! Mastering body language can allow you to command a room.

3. Writing

You don’t have to be a perfect writer, but you do need to learn to be direct and concise in written forms. You’ll be emailing and texting people within and outside your organization regularly, and it’s important that you communicate your ideas clearly in this medium, with minimal opportunities for misinterpretation.

4. Presenting

You’ll be presenting in a few different formats as an entrepreneur, but they can be collectively grouped into one skill. You may be presenting company financials to your top employees or investors. You may present your business’ services to an interested buyer. You may even give a speech about entrepreneurship at a speaking event. In all these cases, clarity, conciseness, confidence and poise are all key.

5. Negotiating

You have to negotiate for almost everything in a business, so the better you are at negotiating, the more successful your business will be. You’ll be able to secure better terms for your office’s lease, more reasonable salaries for your most talented employees and even more lucrative options for your top clients. Negotiating effectively is more than just using the right words; it employs timing, a knowledge of the right facts and the ability to remain confident throughout the process.

 

For the full article, please go to: http://www.entrepreneur.com/article/252555